Uber’s Business Model is the modern world’s need. Starting an Uber-like business, in layman’s words means launching a mobile app using which your users will book taxi services. There is no doubt in saying that Uber has revamped the on-demand economy in a revolutionary way. From offering immediate taxi services to scheduled rides, and pool rides, mobile apps can help users book all.
If you are planning to launch an on-demand taxi app soon, then this blog is a must-read. Let’s look at what Uber Business Model is, and how you can make money using it.
What Is an Uber Business Model?
Uber is a popular ride-hailing mobile app that has already achieved a humongous victory in the worldwide market. It has completely evolved the traditional on-demand taxi booking services.
On top of that, it has also set foot in various areas apart from taxis such as food delivery, on-demand transportation, and more.
The business model that Uber follows is simple. It functions as a digital platform where customers can book taxi services with just a few clicks. The app connects the riders with drivers who are ready to drive them from points A to B in the city.
To put it simply, in this business model, there are three key players:
- The rider is the one who “generates” the demand.
- The driver “fulfills” the demand, and
- The Uber Clone app acts as the “marketplace” that bridges the gap between demand and supply.
Now that you are aware of what the Uber-based business model is, it is time to look at how using this solution will help you make money.
Uber App Revenue Generation Model
Uber earns from the commissions it charges drivers for every trip they complete via the app. The Uber driver is entitled to the remaining 80% of the trip income after deducting the 20% commission.
Uber follows a dynamic pricing strategy. It is because of this, the cost of every trip is determined by the taxi demand and the number of drivers available in the area.
Well, let’s get into the details of how Uber makes money. Using similar methods, your taxi business too can earn handsome profits.
Commissions
By registering on your Uber-like taxi app, the drivers will be able to accept and complete many rides. Thus, they can easily make money on every ride they finish.
Now for every ride, the amount that the driver earns, Uber-like apps ask for a cut, that is, the commissions. Acting as the middleman, the app deducts the levied percentage of commissions from the amount per ride received online and then transfers the remaining to the driver’s account.
On the other hand, in case the rider makes a cash payment, the driver has to transfer the commission (applied to the cash payments) to the app admin’s account.
Fee for Ride Cancellations
The app admin also earns money every time a rider cancels the ride after the specified time frame.
For instance, the standard time frame under which the rider can cancel the ride is 5 minutes. Now, if the rider cancels after 5 minutes, cancellation charges are deducted.
Surge Pricing
Uber popularized the idea of dynamic pricing/surge pricing. Every on-demand delivery and taxi app today uses the concept.
What is surge pricing? Well, here the taxi fare increases whenever there is a greater demand for taxis at a particular time than usual. Say, the prices of taxis are high during office hours or a flight’s landing time.
Drivers usually prefer to go to the surge locations to get a trip and make more money.
Since the riders are ready to pay more, the driver earns more, and Uber-like apps also earn the surge price amount on top of the basic fare.
In-app Ads
Using the in-app ads, app admins can rent out a particular space on their app’s home screen to third parties for placing their ads.
Usually, Uber Clone apps allow admins to integrate third-party Facebook and Google Ads. For every click that the platform collects on the ad, the app admin makes money.
Isn’t it the best and the most simple way to make money?
Win the Taxi Industry with an Uber-like App
Now if you want to win your region’s taxi industry “and” make money, you need to follow these powerful tactics.
1. Integrate the market’s latest feature
Add the taxi industry’s latest features in your app like Uber and make it the most beloved platform among the tech-savvy generation.
Apart from attracting more users, you will also be able to improve the business and enhance the user’s experience.
Examples of some advanced features include live tracking, log in with biometric authentication, live activities, ratings & review, SOS button, etc.
2. Keep on innovating your app
If you want to become one of the most well-known and successful ride-hailing apps, don’t rely only on your basic app. The competition is rising fiercely, making it crucial for Uber-like app owners to keep innovating their taxi solutions.
So, to stay ahead of the curve, keep improving the product by investing in the latest technologies, offering newer functions to riders and drivers, and so on.
3. Branch out to different regions
Restricting the business to only one location will never help you to win the market. Therefore, if you want to truly succeed, you need to branch out to various locations, be it around your home region or somewhere very far.
Leverage the pre-built capabilities of Uber Clone and launch the app in various parts of the world.
In Conclusion:
After reading the entire blog, you must now be able to understand how the on-demand taxi app works and makes money. It is high time you adopt the Uber Business Model and take your existing taxi company to the next level.
Capitalize on this ground-breaking model and disrupt the taxi industry with ease.
By creating an Uber clone app, entrepreneurs like you can start a new business or enhance their existing one. Well, the good news is that, if you understand the model, you will also be able to diversify your business.
You can start an Uber for X business for food & grocery delivery, on-demand beauty services, package delivery, and so on.