If we go by the literal definition, a social media creators are any individual with a social media account who uploads posts. But here, we are not talking about anyone; we are talking about content creators who post pictures, tweets, or videos with a specific purpose. Their primary goal is to create content to generate followers.
Brands in all fields of life are taking into account how important it is to engage quality content creators with their businesses. A general audience is likelier to buy their product if a social media content creator recommends it.
Do you know why? This is because people relate to them and consider them one of them. Celebrity endorsements take a lot of work to achieve. Celebrities are like stars shining brightly from afar. People idolise and want to be like them, but hardly anyone relates to them. With content creators on social media, people feel a deep bond. A boy or girl from a humble background generating interesting content is more appealing than a celebrity with an entourage posting something.
With the boom of social media marketing, a new wave of content creators has hit the shore. Brands actively seek to collaborate with them, but with such variety, it is hard to narrow it down to a few. If you are in a similar position, we can help you.
Listed below are the characteristics that make a great social media creator. Pay attention to these characteristics if you have shortlisted a few creators but wish to streamline the list further. Once you have observed which ones have these traits, you can select the creator that looks like the perfect fit for your brand collaboration.
Let’s get started!
Characteristics to pay attention to when looking for content creators:
Consistency
We truly believe that consistency beats talent. A content creator who may lack specific skills but is consistent with her uploads is the one for your brand. While some people are born with talent and have a certain confidence in their abilities, some amazing individuals achieve great heights despite not being gifted with unique skills. They work their way up on the foundation of consistency and discipline.
So, if given a choice between a talented content creator who posts rarely and a content creator who is consistent and curious, go with the latter. You will thank us for this tip.
Curiosity
This might look like a trivial trait but believe us when we tell you this. It is one of the essential characteristics you should look for in your potential social media content creators. You need to understand this; change is the only constant. The lifestyle we have now, with the ease and comfort we get, was hard to even envision for our ancestors. How did we get here? Through sheer curiosity. Humans have an innately curious nature. They are always thinking about, “What’s next and how do we get there?”.
You must look for the same curiosity in your potential creators as a brand—content creators who are curious about your brand, its motto, and target demographics.
Understands their audience
What is the primary difference between an unsuccessful content creator and a successful one? It’s the understanding of their audience. An intelligent social media creator designs content that will excite their audience. Instead of making Instagram reels or tik tok videos on trending songs, they create their trend and shift the audience’s attention to them.
They know what the people want to see and know what they are doing. They know their audience inside out. What are their preferences? What is the best time to post a video? Which gender is more interested in seeing their content? What do most of the audience do? They have a comparative analysis of their audience.
This is why they can monetize their work and get more brand collaborations than their counterparts.
You, as a brand, need to be on the lookout for such content creators. They can boost your sales and make you a household name in no time.
Have a voice and use it for good
People who do not stand for anything will fall for everything. This saying stays true in the social media universe as well. After several trials and tribulations, top content creators have found their voice. And now they intend to use it for good purposes. They have created their niche and work hard to excel in it.
We know some notorious content creators use their platforms to create noise. We are interested in creators who do great work and stay true to their craft. As a brand, you need to learn how to sieve out the dust from the gems. And once you have figured out the ones you need to work with, it’s show time from there.
A strong bond with other content creators
We, as humans, thrive on the connection between people who learn together and grow together. The social media world is the same. Looking closely, you will find that all successful content creators have a genuine connection with many of their contemporaries. They believe in healthy competition and growing together.
Final thoughts
With the ocean of content creators, choosing the right ones for your brand can be challenging. Look for these characteristics, and you can find the right match for you.